That coffee you grab on your way to work, the sandwich your son buys on campus, the sweater your sister gifts from your favorite store - they all have one thing in common: people interacting with people. When brands recognize that behind every transaction is a person, with a unique story and identity, they can transform routine transactions into experiences worth remembering. And it can start with something as simple as greeting that person by name. This is the kind of world we’re shaping.