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Humans of Commerce

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More and more, technology companies are focusing on automation across industries. There are obvious benefits, like speed and convenience. But is automation, and the removal of human workers, the best approach for every sector? Amazon recently introduced its grocery stores where customers can pop in, grab what they need and leave without ever interacting with …

Tech Trends on Campus

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In an effort to keep up with the technology preferences of their students, higher education institutions across North America are upgrading their services across the board to become more convenient and experience oriented. The University of Connecticut’s Dining Services has introduced tablets at two of its dining facilities in an effort to make it easier …

The Power of Names

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Have you been going to the same cafe, restaurant, or bar and the person serving you still hasn’t caught on to your name? Well, how about when they do greet you with your name (yes, the right name!) – feels good, doesn’t it? The relationship you’ve built, based on daily “good mornings” and quick but …

Quantifying the Value of Customer Experience

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The value of customer experience can be quantified – here are some results from a recent HBR.org study. People recognize the value of a great customer experience when they receive it, but a business must be able to quantify the organizational benefits in order to justify the additional costs that accompany. As consumers, brands that …

The Importance of QA

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From eatable goods to mobile apps, the goal of quality assurance is to satisfy customers’ needs at every touchpoint. In today’s competitive market, whether you are a big corporation or a small startup, your products’ quality will set a reputation for your business. Here are some key points to keep in mind:   Failure is …

What’s a Point of Experience (POE) System?

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You’re familiar with a Point of Sale (POS), the system that allows merchants to process and capture transactions, but who’s the new kid, a Point of Experience (POE), in town? A POE does everything that a POS does – process payments, manage inventory, track sales etc., but there’s a key differentiator. Rather than focus on …