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Campus Loyalty Programs Can Help Students And Food Service Providers

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Food service providers are always looking for better ways to engage the students they service, and students are usually looking for good deals and cheap eats. These students can also become regular customers of the food establishments on campus due to their concentrated locations. This combination creates the perfect environment for a loyalty program to …

Is E-commerce the Demise of Luxury Fashion Houses?

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High end fashion brands like Chanel and Louis Vuitton, rely heavily on face-to-face interactions with their customers to promote and maintain the exclusive nature of their products. However, like other retailers, they are now under pressure from e-commerce. In their pursuit of embracing the new digital age, it seems that technology is taking centre stage …

To Change the World, You Have to be Relentless

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Since the beginning of time, humans have been relentless in every imaginable pursuit. Our never-give-up attitude applies equally to fending off large animals and to creating new technologies that push the boundaries of our own knowledge … and yes, even to persuading the girl or guy who has turned you down a hundred times. As …

I’m a Millennial Who’s Sick of Distracting Technology

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It might sound weird that the “pitch man” for an innovative technology company looks forward to being disconnected from technology once he leaves work, especially on vacations. But it’s true.  It’s not a new thought – like others have opined, technology is a double-edged sword.  With the good, comes the bad.   When I played …

Evolution of the Mobile App: How the Internet of Things Will Shape Retailers’ Engagement with Customers

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The business and tech community is obsessed with accessing the real estate on our mobile devices. Why? Because whether we are consuming content or creating content, be it through direct communication or the posting of our life story on social platforms, we are highly engaged and this engagement creates a very valuable channel for brands …

Highlights from the 2015 NACAS Conference in San Antonio (#NACAS15)

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We had the pleasure of attending the 2015 NACAS Conference in San Antonio, Texas last week to showcase CampX, alongside our friends at Heartland Payment Systems. Here are some observations and images from our Director of Business Development, Ara Ehamparam. Students and campuses are looking for cool, convenient and innovative technology on school grounds in …

“Pay With Your Selfie” Comes to Higher Ed: Lucova and Fresh Ideas Launch at Southwestern College

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Students are influential consumers who expect quick and easy access to things, enabled by their mobile phones. Keeping this in mind, Lucova and Fresh Ideas Food Management have partnered to launch mobile application FreshX (www.FreshXapp.com), which aims to improve student’s campus experience starting with Southwestern College in Kansas. “Happy customers, through happy employees” is one …

Most Millennials Interested In Using Mobile Payment Technology

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Millennials, generally categorized as those currently between 18-34, represent about 25% of the  US population at 80 million. It’s not just sheer size that they dominate, they also represent a large cohort of consumers with a purchasing power of $200 billion annually. Given their economic influence, it’s in the best interest of brands to understand …

Campus Students Are Quick To Adopt Mobile Payments

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October 20th will mark the one year anniversary of the launch of Apple Pay. With the initial release came a lot of hype and expectations about the future of mobile payments and what the customer adoption would look like.  A year in, the results show that mobile payments adoption remains low. There are various reasons …