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Highlights from the 2015 NACAS Conference in San Antonio (#NACAS15)

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We had the pleasure of attending the 2015 NACAS Conference in San Antonio, Texas last week to showcase CampX, alongside our friends at Heartland Payment Systems. Here are some observations and images from our Director of Business Development, Ara Ehamparam. Students and campuses are looking for cool, convenient and innovative technology on school grounds in …

The Futuristic Society We Saw in Movies is Happening Now

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The notion of the futuristic society we’ve long wondered about, while watching movies like Back to the Future and Bladerunner, seems like it’s just around the corner, when in reality we’re already well into “the future.”   Walking up and down the streets in 2015 is drastically different than it was 10 years ago. Sure, …

Campus Students Are Quick To Adopt Mobile Payments

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October 20th will mark the one year anniversary of the launch of Apple Pay. With the initial release came a lot of hype and expectations about the future of mobile payments and what the customer adoption would look like.  A year in, the results show that mobile payments adoption remains low. There are various reasons …

This Is How Far The Internet Has Come In 20 Years

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I recently came across this AOL advertisement released back in 1995. Within the first 30-40 seconds you’ll get an idea of how the internet experience was in those days. Listening to the way the actors discuss the great services (like searching for information on dinosaurs!) that were possible is bound to make you smile as …

Why Bluetooth Could Be The Game Changer In Mobile Payments

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Effectively integrating the mobile and in-store experience has been a hot topic lately, and one where the optimal solution has yet to be uncovered. Brands have much to gain from figuring this out as they can unlock sales and tap into loyal customers, which is becoming increasingly important in light of the many retail closures …

Is Customer Loyalty Dead?

Young family grocery shopping in supermarket

“Loyalty is dead” stated a Forrester analyst at the 2015 Integrated Marketing Week. No brand wants to hear those words, but the reality is consumers today are bombarded with so many loyalty programs, offers and cards that there is no distinguishing factor drawing them to one specific name. As discussed in this Mobile Commerce Daily …

Can Brands Build Loyal Customers Through Mobile Technology?

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Lucova’s mobile technology was recently discussed by PYMNTS.com, a leading publication on payments and commerce, where our CEO shared the following: “Retailers are aware of the huge potential to unlock sales through an effective in-store mobile program,” Amit Jhas, CEO of Lucova, told PYMNTS. “However, integration issues with existing infrastructure, coupled with a gap in …

“Pay With Your Selfie” A Hit With Campus Students

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Creating a loyal customer base is an important goal for merchants, since it is far more costly to acquire new customers than it is to retain existing ones. As a result of their love for convenience and technology,  campus students can become some of the most loyal customers for brands. Adapting to their high mobile …

The New In-Store Experience Driving Spend and Brand Affinity

Humanizing Commerce

Lucova was founded in 2012 with the vision to Humanize Commerce. While most mobile technologies address issues of convenience and ease of use, the human experience is missed in the process. Lucova’s customer management and mobile marketing solutions aim to ensure that the technology stays hidden, so the focus remains on the customer-merchant relationship, without sacrificing convenience and …