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The Relationship Between CIOs and CMOs Is Critical For Customer Success

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“Not long ago, CIOs and CMOs didn’t have much to talk about. The former was traditionally more focused on the technological infrastructure of the corporation, while the latter focused on the customer experience and brand image. Marketing technology has changed all of that. Forrester released a report that looks at the partnerships between CIOs and …

Can Digital Payments Reduce Crime?

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Wired magazine recently published an article entitled “One Swede Will Kill Cash Forever – Unless His Foe Saves It From Extinction”, which discusses the significant shift taking place in Sweden in the world of cash. While the country was the first European nation to print paper money over 350 years ago, they could be the …

Greeting Customers By Name Is Good For Business

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“Remember that a person’s name is to that person the sweetest and most important sound in any language.” -Dale Carnegie Names matter. A lot. They distinguish us as individuals, hold special meaning and significance, represent cultures, roots and history. They can also be a source of stress. The stress that comes from forgetting someone’s name, …

Brands Are Focused On Connecting With Customers At The Individual Level

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As the hype around online shopping starts to settle, it appears that brands are recognizing a fundamental truth about commerce. Relationships are important. Having meaningful interactions with your customers at the individual level creates loyalty and drives business growth in the process. In a recent blog post, e-commerce site Shopify announced a partnership with Facebook …

How Brands Are Linking Ads Back To Offline Purchases

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Brands are keen to figure out how a customer’s interactions with their ads affect the actions they take, and how it ties back to their products and services. Whether it be tracking the effectiveness of TV commercials or Facebook ads, the key desire is to get down to the specific impact on sales.   Offline …

Mobile Wallets Can Deter Fraud On Campus

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Campus ID cards are an everyday part of student life. Students use them for things like accessing buildings and even purchasing meals (their meal plans are stored on these cards). While this method is universally used, it is vulnerable to theft. The following segment by Inside Edition uncovers how easy it is for someone to …

Why Sales And Dating Aren’t So Different

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  Before I got into sales, I had a certain pre-conceived notion of what a successful salesperson looked like – a loud, extroverted (and often annoying ) individual who is very pushy and in a rush to get their clients to sign off on documents they don’t fully understand.  I think of the famous “Always …

Frank & Oak’s Move From Clicks To Bricks

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Frank & Oak, an online retailer of men’s fashion, who have successfully transitioned to brick and mortar, have taken innovative measures to personalize the entire experience for their customers. I had a chance to catch up with Ethan Song, the CEO and Creative Director of Frank & Oak to discuss the future of the retail …