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The Importance of QA

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From eatable goods to mobile apps, the goal of quality assurance is to satisfy customers’ needs at every touchpoint. In today’s competitive market, whether you are a big corporation or a small startup, your products’ quality will set a reputation for your business. Here are some key points to keep in mind:   Failure is …

What’s a Point of Experience (POE) System?

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You’re familiar with a Point of Sale (POS), the system that allows merchants to process and capture transactions, but who’s the new kid, a Point of Experience (POE), in town? A POE does everything that a POS does – process payments, manage inventory, track sales etc., but there’s a key differentiator. Rather than focus on …

Making Banking Intimate: Fintech and the Customer Experience

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This post originally appeared on the American Marketing Association’s website and was written by Ethan Morantz, Miglena Armutlu, Cody Greer, and Vishal Pua. Banking has come a long way from its roots in 2000 BC when merchants were using grain as currency for loans (Davies 1994). During the Italian Renaissance, the banking process became more sophisticated …

In-store Staff Become Even More Important As E-Commerce Gains Popularity

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In a recent interview discussing how AI will change the world, prominent venture capitalist Marc Andreessen was asked about his thoughts on the relevance of retail employees as we progress to more automation and digitization across industries. Here’s an excerpt from his interview: “Timothy B. Lee Are they though? Retail stores employ almost 5 million people, …

Lucova brings mobile food ordering to more campuses via partnership with Creative Dining

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Lucova’s latest partnership with Creative Dining Services, a highly regarded hospitality and food management company in the US, named in 2015 as a Top 50 contract company by Food Management, expands its campus mobile food ordering solutions across to even more North American higher education institutions. Lucova is the only provider of end-to-end, white label mobile food ordering …

5 Reasons Why Students Dropout Of College

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Colleges and Universities depend on a healthy volume of student enrolment and retention to remain competitive. They provide extra amenities, throw the best frosh week parties, and hire the best teachers for their respective programs. But sometimes, that isn’t enough. Here are 5 main reasons why a student might make the ultimate decision to dropout: …

How To Get Repeat Customers

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It’s nice to have new people coming into your store, but it’s your loyal customers, the ones that keep on coming back, who keep your business going. According to a study by Bain & Company, customers that come back are likely to spend about 67 percent more than your first-time customers. Loyal customers are also …

Retailers Are Adopting ‘Experience Commerce’ To Differentiate Their Brands

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The explosion of e-commerce and changing consumer behaviour, towards experiences and not things, has created an urgent need for physical retailers to adopt innovative practices. While studies show that customers still prefer to shop in-store, individual brands are still faced with tough and numerous competitive players in the industry, where differentiating based on price and …