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How To Cultivate Brand Loyalty

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The New York Times recently published “Cultivating Brand Loyalty in Even the Toughest Customer” which discusses how customer loyalty is evolving. Here are some key points from the piece: Households, on average, hold membership in 29 loyalty programs across the retail, financial services, travel and other industries — that’s a total of 3.3 billion nationwide, …

Is Customer Loyalty Dead?

Young family grocery shopping in supermarket

“Loyalty is dead” stated a Forrester analyst at the 2015 Integrated Marketing Week. No brand wants to hear those words, but the reality is consumers today are bombarded with so many loyalty programs, offers and cards that there is no distinguishing factor drawing them to one specific name. As discussed in this Mobile Commerce Daily …