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Humans of Commerce

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More and more, technology companies are focusing on automation across industries. There are obvious benefits, like speed and convenience. But is automation, and the removal of human workers, the best approach for every sector? Amazon recently introduced its grocery stores where customers can pop in, grab what they need and leave without ever interacting with …

How To Get Repeat Customers

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It’s nice to have new people coming into your store, but it’s your loyal customers, the ones that keep on coming back, who keep your business going. According to a study by Bain & Company, customers that come back are likely to spend about 67 percent more than your first-time customers. Loyal customers are also …

Retailers Are Adopting ‘Experience Commerce’ To Differentiate Their Brands

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The explosion of e-commerce and changing consumer behaviour, towards experiences and not things, has created an urgent need for physical retailers to adopt innovative practices. While studies show that customers still prefer to shop in-store, individual brands are still faced with tough and numerous competitive players in the industry, where differentiating based on price and …

How Cosmetics Brands Like L’Oreal Are Benefiting From Personalisation

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Beauty products are generally highly personal choices for customers as the smells, shades and textures need to speak to the individual’s specific characteristics and preferences. If brands can effectively cultivate loyalty, they have a customer for life. In the competitive beauty industry, personalisation is the most effective way to to attract and retain a loyal …

How Does The Mall Of The Future Look?

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Malls in North America are no longer the social hub spots and commerce giants that they used to be. The emergence of e-commerce retailers like Amazon, and a shift in consumer preferences have led to a decline in sales and foot traffic to malls across the country. To add to that, the format and experience at malls …