According to a recent Pymnts.com article, American consumers currently spend about 46 minutes a day shopping (offline and online), whereas that number was 48 minutes in 2003. While the amount of time spent shopping hasn’t changed drastically in the last 13 years, how consumers shop has completely changed. Thanks to mobile devices, time and location …
Frank & Oak, an online retailer of men’s fashion, who have successfully transitioned to brick and mortar, have taken innovative measures to personalize the entire experience for their customers. I had a chance to catch up with Ethan Song, the CEO and Creative Director of Frank & Oak to discuss the future of the retail …
It seems that the in-store is making a comeback, despite predictions of its possible demise as the popularity of e-commerce rises. There are suggestions that Amazon, a key player in the world of online shopping, is even planning to open up hundreds of brick and mortar locations. So, what’s causing this shift? It comes down to …
The GAP, Jacob, Target, Mexx, Future Shop – these are some of the many, well recognized brand names, with a successful history in retail, who have either completely folded or are in the process of drastically cutting down on their locations in 2015. News of store closures like these are no longer shocking to hear, …
Effectively integrating the mobile and in-store experience has been a hot topic lately, and one where the optimal solution has yet to be uncovered. Brands have much to gain from figuring this out as they can unlock sales and tap into loyal customers, which is becoming increasingly important in light of the many retail closures …