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Evolution of the Mobile App: How the Internet of Things Will Shape Retailers’ Engagement with Customers

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The business and tech community is obsessed with accessing the real estate on our mobile devices. Why? Because whether we are consuming content or creating content, be it through direct communication or the posting of our life story on social platforms, we are highly engaged and this engagement creates a very valuable channel for brands …

“Pay With Your Selfie” Comes to Higher Ed: Lucova and Fresh Ideas Launch at Southwestern College

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Students are influential consumers who expect quick and easy access to things, enabled by their mobile phones. Keeping this in mind, Lucova and Fresh Ideas Food Management have partnered to launch mobile application FreshX (www.FreshXapp.com), which aims to improve student’s campus experience starting with Southwestern College in Kansas. “Happy customers, through happy employees” is one …

Most Millennials Interested In Using Mobile Payment Technology

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Millennials, generally categorized as those currently between 18-34, represent about 25% of the  US population at 80 million. It’s not just sheer size that they dominate, they also represent a large cohort of consumers with a purchasing power of $200 billion annually. Given their economic influence, it’s in the best interest of brands to understand …

Campus Students Are Quick To Adopt Mobile Payments

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October 20th will mark the one year anniversary of the launch of Apple Pay. With the initial release came a lot of hype and expectations about the future of mobile payments and what the customer adoption would look like.  A year in, the results show that mobile payments adoption remains low. There are various reasons …

Convenience Doesn’t Get Better Than Hands Free Mobile Payments

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Speed and convenience are two things which customers value in North America. Given our busy, on-the-go schedules, removing time-wasting pain points go a long way in improving our shopping experiences. We’ve gone from cash, to cards, to tapping devices – but the ultimate form of managing a transaction is for customers to have to do …

Why Bluetooth Could Be The Game Changer In Mobile Payments

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Effectively integrating the mobile and in-store experience has been a hot topic lately, and one where the optimal solution has yet to be uncovered. Brands have much to gain from figuring this out as they can unlock sales and tap into loyal customers, which is becoming increasingly important in light of the many retail closures …