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Customer Experience That Lasts A Lifetime

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On Leader’s Beacon, by: Paul Everett “As regular customers the hostess knew our name. It didn’t matter how crowded the restaurant or how busy the hostess was, she always greeted us with a smile and a “good evening Mr. Everett, good evening Mr. Everett’s son, it’s great to see you again.” Customer service is often …

How To Get Repeat Customers

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It’s nice to have new people coming into your store, but it’s your loyal customers, the ones that keep on coming back, who keep your business going. According to a study by Bain & Company, customers that come back are likely to spend about 67 percent more than your first-time customers. Loyal customers are also …

How Your Staff Help You Attract And Retain Loyal Customers

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Starbucks recently announced that it will be doing away with staff uniforms, instead allowing the baristas to wear whatever they have in their closets. The new dress code aims to encourage staff to relate to customers and have a positive impact on the baristas mood, which in turn is expected to result in more productive …

The Relationship Between CIOs and CMOs Is Critical For Customer Success

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“Not long ago, CIOs and CMOs didn’t have much to talk about. The former was traditionally more focused on the technological infrastructure of the corporation, while the latter focused on the customer experience and brand image. Marketing technology has changed all of that. Forrester released a report that looks at the partnerships between CIOs and …