The Power of Names


Have you been going to the same cafe, restaurant, or bar and the person serving you still hasn’t caught on to your name? Well, how about when they do greet you with your name (yes, the right name!) – feels good, doesn’t it? The relationship you’ve built, based on daily “good mornings” and quick but …

Is Customer Loyalty Dead?

Young family grocery shopping in supermarket

“Loyalty is dead” stated a Forrester analyst at the 2015 Integrated Marketing Week. No brand wants to hear those words, but the reality is consumers today are bombarded with so many loyalty programs, offers and cards that there is no distinguishing factor drawing them to one specific name. As discussed in this Mobile Commerce Daily …