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Retailers Are Adopting ‘Experience Commerce’ To Differentiate Their Brands

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The explosion of e-commerce and changing consumer behaviour, towards experiences and not things, has created an urgent need for physical retailers to adopt innovative practices. While studies show that customers still prefer to shop in-store, individual brands are still faced with tough and numerous competitive players in the industry, where differentiating based on price and …

The Relationship Between CIOs and CMOs Is Critical For Customer Success

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“Not long ago, CIOs and CMOs didn’t have much to talk about. The former was traditionally more focused on the technological infrastructure of the corporation, while the latter focused on the customer experience and brand image. Marketing technology has changed all of that. Forrester released a report that looks at the partnerships between CIOs and …