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Campus Loyalty Programs Can Help Students And Food Service Providers

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Food service providers are always looking for better ways to engage the students they service, and students are usually looking for good deals and cheap eats. These students can also become regular customers of the food establishments on campus due to their concentrated locations. This combination creates the perfect environment for a loyalty program to …

“Pay With Your Selfie” Comes to Higher Ed: Lucova and Fresh Ideas Launch at Southwestern College

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Students are influential consumers who expect quick and easy access to things, enabled by their mobile phones. Keeping this in mind, Lucova and Fresh Ideas Food Management have partnered to launch mobile application FreshX (www.FreshXapp.com), which aims to improve student’s campus experience starting with Southwestern College in Kansas. “Happy customers, through happy employees” is one …

The Futuristic Society We Saw in Movies is Happening Now

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The notion of the futuristic society we’ve long wondered about, while watching movies like Back to the Future and Bladerunner, seems like it’s just around the corner, when in reality we’re already well into “the future.”   Walking up and down the streets in 2015 is drastically different than it was 10 years ago. Sure, …

Most Millennials Interested In Using Mobile Payment Technology

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Millennials, generally categorized as those currently between 18-34, represent about 25% of the  US population at 80 million. It’s not just sheer size that they dominate, they also represent a large cohort of consumers with a purchasing power of $200 billion annually. Given their economic influence, it’s in the best interest of brands to understand …

Convenience Doesn’t Get Better Than Hands Free Mobile Payments

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Speed and convenience are two things which customers value in North America. Given our busy, on-the-go schedules, removing time-wasting pain points go a long way in improving our shopping experiences. We’ve gone from cash, to cards, to tapping devices – but the ultimate form of managing a transaction is for customers to have to do …