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Is E-commerce the Demise of Luxury Fashion Houses?

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High end fashion brands like Chanel and Louis Vuitton, rely heavily on face-to-face interactions with their customers to promote and maintain the exclusive nature of their products. However, like other retailers, they are now under pressure from e-commerce. In their pursuit of embracing the new digital age, it seems that technology is taking centre stage …

Evolution of the Mobile App: How the Internet of Things Will Shape Retailers’ Engagement with Customers

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The business and tech community is obsessed with accessing the real estate on our mobile devices. Why? Because whether we are consuming content or creating content, be it through direct communication or the posting of our life story on social platforms, we are highly engaged and this engagement creates a very valuable channel for brands …