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How Cosmetics Brands Like L’Oreal Are Benefiting From Personalisation

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Beauty products are generally highly personal choices for customers as the smells, shades and textures need to speak to the individual’s specific characteristics and preferences. If brands can effectively cultivate loyalty, they have a customer for life. In the competitive beauty industry, personalisation is the most effective way to to attract and retain a loyal …

How To Cultivate Brand Loyalty

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The New York Times recently published “Cultivating Brand Loyalty in Even the Toughest Customer” which discusses how customer loyalty is evolving. Here are some key points from the piece: Households, on average, hold membership in 29 loyalty programs across the retail, financial services, travel and other industries — that’s a total of 3.3 billion nationwide, …

Is Customer Loyalty Dead?

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“Loyalty is dead” stated a Forrester analyst at the 2015 Integrated Marketing Week. No brand wants to hear those words, but the reality is consumers today are bombarded with so many loyalty programs, offers and cards that there is no distinguishing factor drawing them to one specific name. As discussed in this Mobile Commerce Daily …