Bluetooth could be the game changer when it comes to mobile payments and in-store commerce, as we’ve discussed in a previous post (read here). As the wearables industry continues to grow, so does the use of BLE on smartphones, giving rise to it’s common use. Mobile Commerce Daily outlines some key trends which predict the …
It’s not news that in recent years a lot of buzz has been generated around Bluetooth technology and its importance to emerging markets such as Mobile payments, IOT (Internet of things), medical tech and many more. So how and when did Bluetooth become an intrinsic part of our day-to-day lives ? The early days: Bluetooth …
Effectively integrating the mobile and in-store experience has been a hot topic lately, and one where the optimal solution has yet to be uncovered. Brands have much to gain from figuring this out as they can unlock sales and tap into loyal customers, which is becoming increasingly important in light of the many retail closures …