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This Is How Far The Internet Has Come In 20 Years

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I recently came across this AOL advertisement released back in 1995. Within the first 30-40 seconds you’ll get an idea of how the internet experience was in those days. Listening to the way the actors discuss the great services (like searching for information on dinosaurs!) that were possible is bound to make you smile as …

Is Customer Loyalty Dead?

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“Loyalty is dead” stated a Forrester analyst at the 2015 Integrated Marketing Week. No brand wants to hear those words, but the reality is consumers today are bombarded with so many loyalty programs, offers and cards that there is no distinguishing factor drawing them to one specific name. As discussed in this Mobile Commerce Daily …

Can Brands Build Loyal Customers Through Mobile Technology?

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Lucova’s mobile technology was recently discussed by PYMNTS.com, a leading publication on payments and commerce, where our CEO shared the following: “Retailers are aware of the huge potential to unlock sales through an effective in-store mobile program,” Amit Jhas, CEO of Lucova, told PYMNTS. “However, integration issues with existing infrastructure, coupled with a gap in …

“Pay With Your Selfie” A Hit With Campus Students

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Creating a loyal customer base is an important goal for merchants, since it is far more costly to acquire new customers than it is to retain existing ones. As a result of their love for convenience and technology,  campus students can become some of the most loyal customers for brands. Adapting to their high mobile …

The New In-Store Experience Driving Spend and Brand Affinity

Humanizing Commerce

Lucova was founded in 2012 with the vision to Humanize Commerce. While most mobile technologies address issues of convenience and ease of use, the human experience is missed in the process. Lucova’s customer management and mobile marketing solutions aim to ensure that the technology stays hidden, so the focus remains on the customer-merchant relationship, without sacrificing convenience and …