You’re familiar with a Point of Sale (POS), the system that allows merchants to process and capture transactions, but what exactly is a Point of Experience (POE)?

A POE does everything that a POS does – process payments, manage inventory, track sales etc., but there’s a key differentiator. Rather than focus on the transaction, the POE compels brands to focus on the person behind the transaction. Every checkout experience begins with the face and name of the customer standing in front of the terminal. It also contains relevant details about the customer’s likes/dislikes and unique interests, so that their interactions with brands become more meaningful and seamless.

 

If you are looking for a Point of Sale that can create personalized in-store customer experiences, talk to us about FIIT Point of Experience™. Click here to learn more