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Tech Trends on Campus

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In an effort to keep up with the technology preferences of their students, higher education institutions across North America are upgrading their services across the board to become more convenient and experience oriented. The University of Connecticut’s Dining Services has introduced tablets at two of its dining facilities in an effort to make it easier …

The Power of Names

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Have you been going to the same cafe, restaurant, or bar and the person serving you still hasn’t caught on to your name? Well, how about when they do greet you with your name (yes, the right name!) – feels good, doesn’t it? The relationship you’ve built, based on daily “good mornings” and quick but …

Quantifying the Value of Customer Experience

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The value of customer experience can be quantified – here are some results from a recent HBR.org study. People recognize the value of a great customer experience when they receive it, but a business must be able to quantify the organizational benefits in order to justify the additional costs that accompany. As consumers, brands that …