The use of Bluetooth Low Energy (BLE) will become as common as our use of WiFi (read a previous blog post on this topic here), especially as we move towards personalized experiences and services. This seems more likely, now that BLE is enabling indoor location services effectively (Similar functions have long been around for the outdoors with GPS and Google Maps, but the time has finally come for the indoors.).
The catalysts according to a recent Tech Crunch post:
1. Changes in our smartphones
“Apple recently introduced iBeacon and Google launched Eddystone, both of which make Bluetooth Low Energy (BLE) a standard on virtually every smart device. This means that every smartphone is now “location aware,” allowing stores, hospitals, schools, corporations, museums and more to deliver highly personalized services to anyone who walks in their doors.”
2. Introduction of new wireless infrastructure
“The second biggest infrastructure challenge to BLE deployment has been location accuracy. To use BLE for strategic functions like step-by-step navigation, asset tracking and push notifications, indoor location accuracy needs to be close to the one-meter range. Advances in machine learning, coupled with rolling BLE into Wi-Fi systems, have recently made this possible.”
“Mobile users expect to be delighted by personalized experiences everywhere they go — inside as well as out. And companies want to engage more closely with users on their premises to deliver amazing mobile experiences. Hotels want to automatically check-in guests the minute they walk in a front door and give them step-by-step directions to their room or a nearby restaurant. Hospitals want to help people easily find their way to the lab or the cafeteria while also easily locating valuable equipment such as wheelchairs and infusion pumps. Retail stores want to notify shoppers of sales within specific departments and make it easy to find available staff for assistance.”
At Lucova, our proprietary In-store Success Platform is built on BLE technology and over the last few years it has allowed us to employ some really innovative solutions for our retail and campus clients.