From eatable goods to mobile apps, the goal of quality assurance is to satisfy customers’ needs at every touchpoint. In today’s competitive market, whether you are a big corporation or a small startup, your products’ quality will set a reputation for your business. Here are some key points to keep in mind:


  1. Failure is expensive

Critical bugs can cost a company a lot of money, and a loss in customers and reputation.

Apple maps was intended to directly compete with Google Maps, but Apple released an unfinished product of poor quality. Maps were very inaccurate, buildings and constructions appeared in different places, directions took users the wrong way, towns were hidden behind clouds and bridges and cars seemed to have melted onto the roads.

Tesla developed an automatic pilot for some of their cars, but lack of data ended with several car crashes and one deadly accident where the car drove full speed under a truck because the car’s sensors system failed to distinguish the large vehicle crossing the road.

Samsung’s Galaxy Note 7 is another example of lack of quality assurance. Samsung had to recall its devices because of many incidents when their battery exploded. These mistakes not only had a financial loss, but also a dent in their reputation.


  1. Focus on prevention

As Benjamin Franklin once said “An ounce of prevention is worth a pound of cure.” Having a quality control and quality assurance team focusing only on finding issues in products before they are released can save the company from more than a big hit to the wallet. Investing in a good QA team is like having insurance, where you know that your products come with a protection coverage.


  1. Set standards

Big names have a reputation, and the reason is the continuous delivery of high quality products. If an app takes a while to load or crashes a user’s phone, users will drop the product faster than a followed fix. High quality products give users a sense of security that they can rely on. The worst that could happen when aiming to deliver the best quality possible is to end up delivering just a good quality product.


At the end of the day, no one is perfect, regardless of the size of the QA team and resources your company can provide, mistakes will happen and customers will complain. But, by setting high quality standards across your organization, your products will be successful. And most of all, your customers will be happy.