You’re familiar with a Point of Sale (POS), the system that allows merchants to process and capture transactions, but who’s the new kid, a Point of Experience (POE), in town?

A POE does everything that a POS does – process payments, manage inventory, track sales etc., but there’s a key differentiator. Rather than focus on the transaction, the POE compels brands to focus on the person behind the transaction. Every checkout experience begins with the face and name of the customer standing in front of the terminal. It also contains relevant details about the customer’s likes/dislikes and unique interests, so that their interactions with brands become more meaningful and seamless.

Here’s how we’ve built our POE FIIT:

poe