CR80 News’ recent post regarding the data mining of the campus card system highlights the values it can provide to students through better understanding how they interact with campus services and their business operations. “It can also help to identify potentially at-risk students through attendance, access control or transaction trends.”
Fred Emery, Director of Sales at Heartland, highlights the following three key benefits to students from mining card system data:
Enhance student experience. Tracking access enables proper staffing and hours of operations to handle the bursts of activity.
Identify at-risk students. Anticipating at-risk students to proactively keep them engaged before dropping could be a valuable service for students. This could also help in reducing receivables as well.
Engage students. Analyzing trends and behaviors enables the creation of programs to further engage all students. This can keep students active throughout their college lifecycle and beyond as alumni.