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How Cosmetics Brands Like L’Oreal Are Benefiting From Personalisation

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Beauty products are generally highly personal choices for customers as the smells, shades and textures need to speak to the individual’s specific characteristics and preferences. If brands can effectively cultivate loyalty, they have a customer for life. In the competitive beauty industry, personalisation is the most effective way to to attract and retain a loyal …

Why Your POS Should Be Built For Mobile First

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Within a bricks and mortar environment, the Point of Sale (POS) can be overlooked by customers and staff as a tool for giving and receiving great service. It’s generally there to carry out practical functions like processing purchases and tracking inventory. But the right POS can play an integral role in delivering a memorable experience to customers, …

How Does The Mall Of The Future Look?

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Malls in North America are no longer the social hub spots and commerce giants that they used to be. The emergence of e-commerce retailers like Amazon, and a shift in consumer preferences have led to a decline in sales and foot traffic to malls across the country. To add to that, the format and experience at malls …

Lucova and Fresh Ideas Win Graphic Design USA Award

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Fresh Ideas and Lucova are proud to announce that their collaboration on the FreshX food app has been recognized with an American In-house Design Award, under the Identity Design (Corporate Identity Programs, Logos & Symbols) category,  from Graphic Design USA (GDUSA). The now award-winning app, FreshX ( available for both iOS and Android), allows students …

How Data Mining Can Help Campus Students

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CR80 News’ recent post regarding the data mining of the campus card system highlights the values it can provide to students through better understanding how they interact with campus services and their business operations. “It can also help to identify potentially at-risk students through attendance, access control or transaction trends.” Fred Emery, Director of Sales at …

The Shift To a Cash-Free Environment

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When it comes to the quick service restaurant industry, the biggest pain point for customers is long lines. Rush periods like lunch can have you waiting to pay, for most of the available time you might have to grab a bite before heading back to work or class. Precious time that could be spent on socializing, running …

How Your Staff Help You Attract And Retain Loyal Customers

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Starbucks recently announced that it will be doing away with staff uniforms, instead allowing the baristas to wear whatever they have in their closets. The new dress code aims to encourage staff to relate to customers and have a positive impact on the baristas mood, which in turn is expected to result in more productive …