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Who Will Win The Mobile Commerce Race?

shopping

According to a recent Pymnts.com article, American consumers currently spend about 46 minutes a day shopping (offline and online), whereas that number was 48 minutes in 2003. While the amount of time spent shopping hasn’t changed drastically in the last 13 years, how consumers shop has completely changed. Thanks to mobile devices, time and location …

Why Marketers Need Better Customer Experience Skills

“More executives are waking up to the potential of customer experience, a marketing technology discipline that uses data analytics and personalization to build stronger relationships with consumers. In fact, more than a quarter of executives worldwide who currently use data analytics have seen a significant shift across the board in their ability to deliver superior …