Bluetooth could be the game changer when it comes to mobile payments and in-store commerce, as we’ve discussed in a previous post (read here). As the wearables industry continues to grow, so does the use of BLE on smartphones, giving rise to it’s common use. Mobile Commerce Daily outlines some key trends which predict the adoption of BLE to levels similar to that of Wi-Fi. Below are some key highlights from the article:
- The growth and adoption of wearables are having a tangible effect on Bluetooth usage on smartphones, increasing BLE usage and engagements.
- Due in large part to wearables adoption, we have seen a 4x increase in BLE usage in 2016 versus 2015.
- This year has quite the lineup for upcoming wearables, which means adoption and BLE usage will continue to grow.
- The growth of the Internet of Things (IOT) as a whole will lead to an increase in BLE usage.
- ANOTHER INDICATION that enabling BLE will become a distant memory is the most recent Android update. In this update, Google has added a Bluetooth-scanning feature within Android Marshmallow. This means that even if you have Wi-Fi and Bluetooth turned off, your Android device will still use both Wi-Fi and Bluetooth to scan for networks and improve location accuracy.
Access the complete article here.