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Emerging Forms of Verification

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Keying in passwords and showing physical identification cards, like a passport or license, to confirm that we are who we say we are, has been a common practice for quite some time now. But the ubiquity of mobile devices is causing companies to re-think how they go about obtaining verification from customers. And the focus is …

Transforming The Retail Experience With Mobile Technology

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Shaeleigh Afton, the digital marketing manager of Gotstyle, one of Lucova’s earliest customers, was asked to speak at eTail where eCommerce and multi-channel executives come together to network and share their knowledge with others in the industry. Shae’s presentation “Transforming the Shopping Experience with Mobile Tech” highlights how Gotstyle’s Lucova-powered solutions are helping them innovate and better connect …

Bluetooth Will Become As Commonly Used As Wi-Fi

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Bluetooth could be the game changer when it comes to mobile payments and in-store commerce, as we’ve discussed in a previous post (read here). As the wearables industry continues to grow, so does the use of BLE on smartphones, giving rise to it’s common use. Mobile Commerce Daily outlines some key trends which predict the …

The Relationship Between CIOs and CMOs Is Critical For Customer Success

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“Not long ago, CIOs and CMOs didn’t have much to talk about. The former was traditionally more focused on the technological infrastructure of the corporation, while the latter focused on the customer experience and brand image. Marketing technology has changed all of that. Forrester released a report that looks at the partnerships between CIOs and …

Can Digital Payments Reduce Crime?

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Wired magazine recently published an article entitled “One Swede Will Kill Cash Forever – Unless His Foe Saves It From Extinction”, which discusses the significant shift taking place in Sweden in the world of cash. While the country was the first European nation to print paper money over 350 years ago, they could be the …

Where Everybody Knows Your Name

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When you think about a purchase, why do you buy from a particular brand? There are many factors that could impact the purchasing decision, but first and foremost, consumers turn to brands that offer exceptional customer experience.  Whether you look at yourself as the brand, run an organization or even shape a community through economic …

Greeting Customers By Name Is Good For Business

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“Remember that a person’s name is to that person the sweetest and most important sound in any language.” -Dale Carnegie Names matter. A lot. They distinguish us as individuals, hold special meaning and significance, represent cultures, roots and history. They can also be a source of stress. The stress that comes from forgetting someone’s name, …