Quartz recently published an article entitled “Silicon Valley’s Fastest Growing Companies Succeed Because They Aren’t Focused On Selling“, which discusses the evident success of platform based technology companies who perform well by providing solutions that are open, inclusive and consist of a strategic focus. These types of companies include Google, Amazon, Uber, AirBnB and eBay where the emphasis isn’t on selling, but rather building a platform where many users can benefit from the solutions provided, in a shared manner.

“Think of the difference between a roadside store and a shopping center. The mall has many advantages in size and scale and every store benefits from the marketing and promotion done by others. They share infrastructure and costs. The mall owner could have tried to have it all by building one big store, but it would have missed out on the opportunities to collect rent from everyone and benefit from the diverse crowds that the tenants attract.

…The power of platforms is explained in a new book, Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You, by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary. The authors show how platform businesses bring together producers and consumers in high-value exchanges in which the chief assets are information and interactions. These interactions are the creators of value, the sources of competitive advantage.”

Here at Lucova, we’re also focused on building a platform solution which acts as the middleware between POS systems and mobile devices, in order to meaningfully connect technology, data, and people to enhance the human touch-points in the offline world of commerce.