Simple, easy to use devices with a great design drive far better user experiences than something clunky which requires a lengthy manual to figure out how to use – regardless of how great the functionality is. You just have to look at the crazy popularity of Apple to see how much of a difference great designs make. Most hardware devices that we interact with at work and in our personal lives, such as smartphones and laptops, have gone through a design evolution allowing us to interact with them easily, with a simple touch.
If you’re in the business of selling from a physical store, a POS terminal is a core aspect of your day-to-day work, and something that you interact with regularly. Unfortunately, most of these POS terminals are very outdated in terms of how user friendly they are. But this is starting to change.
As merchants focus more on the ‘experience’ side of things, driven by customer demand, they’re looking at ease and convenience from all angles. As the use of mobile devices in conducting commerce becomes more and more popular among consumers, the need for having systems in place which facilitate a very human-centric commerce experience becomes mandatory. Customers have access to multiple options when it comes to making their purchases and will gravitate towards those who provide personalized services, which speaks to them as an individual. A well designed POS can assist with this.
WeChat recently announced their focus on these newer types of POS systems to drive better customer and merchant experiences: “What is new and unique are POS systems developed with merchant needs in mind, allowing them to accept new forms of payment or engage the customer within their business in ways that enhance the service experience.”
We see the future of well designed POS systems focusing on the most important component of commerce, regardless of the industry you’re in, the customer.