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The Benefits of Building Platform Technologies

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Quartz recently published an article entitled “Silicon Valley’s Fastest Growing Companies Succeed Because They Aren’t Focused On Selling“, which discusses the evident success of platform based technology companies who perform well by providing solutions that are open, inclusive and consist of a strategic focus. These types of companies include Google, Amazon, Uber, AirBnB and eBay where the emphasis …

In-App Marketing Is A Great Way To Engage Students On Campus

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Engaging customers regularly, in a meaningful and relevant way is important for keeping your brand on top of mind with them. In the past, there were limited options for reaching them. Direct mail, signs, TV and Radio were the main channels not too long ago. Now, on top of those items, brands have e-mail, various …

NACCU 2016 Conference: Campus Technology Trends

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We had the pleasure of attending the NACCU 2016 conference in San Francisco recently where we learned more about how North American campuses are looking at bringing technology and innovation to their students. Some of our observations: Mobile is a hot topic for campuses The campus card is a core component of student life, giving students …

Brands Are Focused On Connecting With Customers At The Individual Level

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As the hype around online shopping starts to settle, it appears that brands are recognizing a fundamental truth about commerce. Relationships are important. Having meaningful interactions with your customers at the individual level creates loyalty and drives business growth in the process. In a recent blog post, e-commerce site Shopify announced a partnership with Facebook …