Quartz recently published an article entitled “Silicon Valley’s Fastest Growing Companies Succeed Because They Aren’t Focused On Selling“, which discusses the evident success of platform based technology companies who perform well by providing solutions that are open, inclusive and consist of a strategic focus. These types of companies include Google, Amazon, Uber, AirBnB and eBay where the emphasis …
Engaging customers regularly, in a meaningful and relevant way is important for keeping your brand on top of mind with them. In the past, there were limited options for reaching them. Direct mail, signs, TV and Radio were the main channels not too long ago. Now, on top of those items, brands have e-mail, various …
We had the pleasure of attending the NACCU 2016 conference in San Francisco recently where we learned more about how North American campuses are looking at bringing technology and innovation to their students. Some of our observations: Mobile is a hot topic for campuses The campus card is a core component of student life, giving students …
Simple, easy to use devices with a great design drive far better user experiences than something clunky which requires a lengthy manual to figure out how to use – regardless of how great the functionality is. You just have to look at the crazy popularity of Apple to see how much of a difference great …
As the hype around online shopping starts to settle, it appears that brands are recognizing a fundamental truth about commerce. Relationships are important. Having meaningful interactions with your customers at the individual level creates loyalty and drives business growth in the process. In a recent blog post, e-commerce site Shopify announced a partnership with Facebook …
Lucova was founded over two years ago on the principle that technology should be used as a way to enhance the human connection, instead of taking center stage, as we often see in how we interact with our smartphones. We ignore our surroundings, and those around us, in favour of glueing our eyes to our …