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4 Major Food Service Pain Points Faced By Campus Students

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Campus dining is a whole industry in itself and both campuses and food service operators are heavily focused on ensuring that students enjoy their dining experience. For students who are living away from home for the first time in their lives, their food experience plays a huge role in helping them feel at home in …

How Brands Are Linking Ads Back To Offline Purchases

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Brands are keen to figure out how a customer’s interactions with their ads affect the actions they take, and how it ties back to their products and services. Whether it be tracking the effectiveness of TV commercials or Facebook ads, the key desire is to get down to the specific impact on sales.   Offline …

Lucova Brings Mobile Order & Pay to Campuses Across North America

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TORONTO–(BUSINESS WIRE)–Lucova Inc. has partnered with major food service providers in the market, to help campuses across North America deliver a mobile friendly dining experience for students. Through Lucova Campus, a Bluetooth powered mobile application and marketing platform, specifically designed for the higher education segment, students benefit from speed, convenience and personalization all under one …

Mobile Wallets Can Deter Fraud On Campus

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Campus ID cards are an everyday part of student life. Students use them for things like accessing buildings and even purchasing meals (their meal plans are stored on these cards). While this method is universally used, it is vulnerable to theft. The following segment by Inside Edition uncovers how easy it is for someone to …

Why Sales And Dating Aren’t So Different

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  Before I got into sales, I had a certain pre-conceived notion of what a successful salesperson looked like – a loud, extroverted (and often annoying ) individual who is very pushy and in a rush to get their clients to sign off on documents they don’t fully understand.  I think of the famous “Always …

Mobile Order and Pay A Perfect Fit For Campus Students

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Mobile order and pay is all the rage these days in the food industry, and it’s increasingly becoming a standard service that customers expect, rather than an added benefit companies provide to differentiate. The service benefits customers and staff alike. Customers hate waiting in long lines and dealing with all the frustrations that come with …

Frank & Oak’s Move From Clicks To Bricks

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Frank & Oak, an online retailer of men’s fashion, who have successfully transitioned to brick and mortar, have taken innovative measures to personalize the entire experience for their customers. I had a chance to catch up with Ethan Song, the CEO and Creative Director of Frank & Oak to discuss the future of the retail …