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Digital Fatigue Is Leading To A ‘Physical Revolution’

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Digital interactions permeate every aspect of our lives, from the professional world to the personal. At first this was great. Really great. You could lie in bed and answer work e-mails, talk to a friend who lives oceans away (or even next door), search for jobs, do your banking, buy shoes etc. etc. all from a …

The In-Store Ex Factor

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It seems that the in-store is making a comeback, despite predictions of its possible demise as the popularity of e-commerce rises. There are suggestions that Amazon, a key player in the world of online shopping, is even planning to open up hundreds of brick and mortar locations. So, what’s causing this shift? It comes down to …

Data Creates Happy Customers

Group of students in a cafeteria. Focus is on foreground, on three young adults communicating.

We have all come across people who have voiced one thought and acted out another. Whether it be a friend that believes to have failed a test, but ends up passing with flying colours, or an upset teammate that claims to be okay after spraining their ankle. We hear it everyday and we are aware …