Students are influential consumers who expect quick and easy access to things, enabled by their mobile phones. Keeping this in mind, Lucova and Fresh Ideas Food Management have partnered to launch mobile application FreshX (, which aims to improve student’s campus experience starting with Southwestern College in Kansas.

“Happy customers, through happy employees” is one of Fresh Ideas mottos. Robert Love, CTO of the established food service management company was keen on finding innovative partners who would understand this sentiment. “The relationship that we have with our higher ed partners, their students and staff is something that we absolutely value,” he indicated.

With FreshX, students can avoid long lines and enjoy easier checkouts, without ever having to pull out their wallets or phone for that matter. Their meal cards, loyalty and rewards and payment details are all securely stored within the app, and by pre-setting their preferences, they can purchase meals in a completely hands free manner enabled by Lucova’s “Pay With Your Selfie” mobile payments technology. As for staff, they can readily access the name, image and profile of students as they enter their food establishment, allowing for a more personalized interaction.

FreshX is the latest launch from Lucova’s white label product line for campuses, known as CampX. Leveraging their proprietary Bluetooth technology, Lucova’s CampX ( aims to provide end users with a completely hands free experience. “We believe technology can enable better in-person human interactions, while solving for pain points customers face during transactions,” explains Lucova’s CEO Amit Jhas.

Integration into existing infrastructure was vital to FreshX’s successful launch. At Southwestern, Heartland Payment Systems powers their meal plan card and their point-of-sale terminals. Together with Lucova, the two platforms combined to provide a powerful and new way of operating in a campus environment with the focus on the customer experience.

As with any business, relevant and timely data is invaluable to operations and FreshX provides more than just hands-free payments. The full solution offers back-office support with real-time data and analytics, combined with the unique ability to take action on the data using the platform’s instant mobile marketing campaign feature which is fully integrated into the point-of-sale workflow.

Fresh Ideas pre-launch focus groups, conducted with Southwestern students, indicate strong demand and excitement for the platform. FreshX App is available for both iOS and Android.


Fresh Ideas is a dynamic food service management company which focuses on academic institutions and business and industry accounts. Its extensive staff of talented chefs and expert food service professionals provide the freshest, highest quality, best tasting, full service food operation. More at


Lucova’s proprietary Bluetooth technology helps medium and large businesses, looking to optimize their in-store experience, become mobile ready quickly. They offer a comprehensive suite of white label products ranging from hands free mobile payments, loyalty and rewards and real-time customer insights.  More at