The notion of the futuristic society we’ve long wondered about, while watching movies like Back to the Future and Bladerunner, seems like it’s just around the corner, when in reality we’re already well into “the future.”


Walking up and down the streets in 2015 is drastically different than it was 10 years ago. Sure, there may not be flying cars like every Hollywood movie told us there would be, but that doesn’t take away from all of the smartphone screens placed in front of our faces. That smartphone, which is just a normal thing nowadays, can record videos, take images, make payments, show you where you are exactly at any given moment on the planet, find the closest McDonald’s and give you instant updates on who’s the newest member of the Kardashian family. Now, that’s something I never predicted while watching my futuristic movies.


An excess of information and possibilities are just a tap or voice command away. I think that’s one of the biggest things Hollywood did not anticipate – that an enormous amount of information and content would be so widely available and transform our social behaviours. Wikipedia is the perfect example. As someone who belongs to the digital native millennial group, I don’t remember ever having to refer to a physical encyclopedia set in order to find information. I have my phone and laptop for that.


All this technology doesn’t come without some downside. While we’re more “connected” with one another through LTE networks and social media apps like Instagram or Facebook, it has ultimately disconnected us on a human level. Kids don’t have to go through asking each other for their phone numbers, calling their friend’s home and going through the gatekeepers, known as parents, in order to speak to them. Now, they’re one “Send request” button away from seeing their crush’s summer vacation.


While we may have opted for virtual connections over the physical, I can’t see myself growing up in another, less digital, less futuristic, era. I really don’t feel like giving up the choice of having roughly 30 millions songs in my pocket via Apple music, or being under three layers of covers on a cold winter day, not being able to decide which movie to watch on Netflix while I get notifications on my phone about the new Air Jordan sneakers that were just released. Now, if there was a way to enjoy all this technology without losing focus on what matters most – how we connect with each other in a meaningful way. As Drake once put it: “What a time to be alive.”


-By Juan Ortiz, Marketing and Co-founder @ Lucova

Here’s how Lucova is creating the future, now and putting the focus back on the human interaction.