October 20th will mark the one year anniversary of the launch of Apple Pay. With the initial release came a lot of hype and expectations about the future of mobile payments and what the customer adoption would look like. A year in, the results show that mobile payments adoption remains low. There are various reasons for this:
- It’s difficult to get buy in from merchants, especially smaller businesses, who are reluctant to invest in upgrades to begin accepting mobile payments.
- While consumers have awareness about the ability to pay with their phones, it’s not one of the go-to payment options they currently consider. The habit has not been built in yet.
- Store staff continue to ask customers if they want to pay by cash, credit or debit, but ‘mobile’ is not one of the suggested options at the moment.
- Security remains a concern for all parties.
Based on Lucova’s experience in delivering white label mobile payment solutions to clients, the one group who seem most willing to adopt a new way to pay from a customer and merchant perspective are campuses and their respective food service providers.
Campus students are digital natives who are accustomed to using their mobile devices for many aspects of their lives, and buying meals with their smart phones is just a natural inclination for them. And fortunately, campus food service providers understand this behaviour and are acting quickly to innovate.
Our work with Compass Group Canada on the ETUP app, which features our hands free mobile payments solution “Pay with your selfie,” shows that students are quick to adopt. Students who downloaded the app and uploaded their selfie are visiting on average 3 times a week (higher than their previous visits) and have doubled their spend in a span of only two months. This mobile adoption is further enabled by staff involvement, who, equipped with real-time, ready to access information about each student are also finding it easy to get on board with mobile payments.
Check out Lucova’s CampX product page for more details about how you can bring mobile experiences to your campus.