Speed and convenience are two things which customers value in North America. Given our busy, on-the-go schedules, removing time-wasting pain points go a long way in improving our shopping experiences. We’ve gone from cash, to cards, to tapping devices – but the ultimate form of managing a transaction is for customers to have to do nothing at all. A completely hands free experience. The market is already headed there with Tech giant Google’s announcement this year that it’s testing hands free payments.
Here at Lucova, we’ve already launched hands free mobile payments with our enterprise clients and the feedback from their customers is encouraging. Our work with Compass Group Canada on the ETUP app was recently featured by the Discovery Channel. Here’s your glimpse into what a hands free transaction looks like: