Millennials, generally categorized as those currently between 18-34, represent about 25% of the US population at 80 million. It’s not just sheer size that they dominate, they also represent a large cohort of consumers with a purchasing power of $200 billion annually. Given their economic influence, it’s in the best interest of brands to understand …
“Would you like to pay by cash, credit or debit?” As we approach the end of 2015, this question continues to be asked by retail staff across the country, but ‘mobile’ has yet to creep into the vernacular. While mass adoption of mobile payments remains to be seen, the race is heating up with the …
October 20th will mark the one year anniversary of the launch of Apple Pay. With the initial release came a lot of hype and expectations about the future of mobile payments and what the customer adoption would look like. A year in, the results show that mobile payments adoption remains low. There are various reasons …
Speed and convenience are two things which customers value in North America. Given our busy, on-the-go schedules, removing time-wasting pain points go a long way in improving our shopping experiences. We’ve gone from cash, to cards, to tapping devices – but the ultimate form of managing a transaction is for customers to have to do …