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Why Bluetooth Could Be The Game Changer In Mobile Payments

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Effectively integrating the mobile and in-store experience has been a hot topic lately, and one where the optimal solution has yet to be uncovered. Brands have much to gain from figuring this out as they can unlock sales and tap into loyal customers, which is becoming increasingly important in light of the many retail closures …

Is Customer Loyalty Dead?

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“Loyalty is dead” stated a Forrester analyst at the 2015 Integrated Marketing Week. No brand wants to hear those words, but the reality is consumers today are bombarded with so many loyalty programs, offers and cards that there is no distinguishing factor drawing them to one specific name. As discussed in this Mobile Commerce Daily …

Can Brands Build Loyal Customers Through Mobile Technology?

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Lucova’s mobile technology was recently discussed by PYMNTS.com, a leading publication on payments and commerce, where our CEO shared the following: “Retailers are aware of the huge potential to unlock sales through an effective in-store mobile program,” Amit Jhas, CEO of Lucova, told PYMNTS. “However, integration issues with existing infrastructure, coupled with a gap in …

“Pay With Your Selfie” A Hit With Campus Students

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Creating a loyal customer base is an important goal for merchants, since it is far more costly to acquire new customers than it is to retain existing ones. As a result of their love for convenience and technology,  campus students can become some of the most loyal customers for brands. Adapting to their high mobile …